Social Media Strategies for Bands – Instagram
Social Media has the blessing of connecting us to millions of people, but the curse of making us less social and disconnected! When I follow bands, I notice that the strategies vary almost as much as the variety of music! Although we will discuss Instragram, the same principles apply to other Social Media platforms.
Social Media is a great tool to connect with fans and create intimacy. You might be the type to put it all out there, the good, the bad and the ugly. Others might want to keep some sort of privacy and distance, especially if you have a family life. Some use Social Media like a bullhorn to promote.
While promotion has its place, I feel that Social Media’s primary purpose should be to connect with people. Let’s put ourselves in the shoes of one of your fans. They listen to your music and it connects with them. Maybe they dissected your lyrics and somehow, they have made it apply to situations in their life. They might feel you understand them in some way or they relate to what you sing about.
How do you leverage Social Media to make connections?
The 1000 True Fans Theory is all about making connections with your super fans. The way to upgrade a regular fan to a super fan is by connection.
Let’s start with Instagram. I personally love Instagram. I get to share life’s highlights and I’m kept aware of what my friends are doing. When it comes to the bands or musicians I follow, I enjoy seeing where they are touring. I enjoy getting a little glimpse into their personal lives, so I can get to know them a little better. I especially like to follow those I’ve met or interviewed.
I do notice that many simply use Instagram to promote. We will be playing this location on this date…get your tickets. While this is a great strategies to promote the tour and maybe sell some tickets…it lacks connection. What I’m suggesting is the posts between the promotion ones…make a connection.
How can I use Instagram to make connections?
The key to making connections is engage your fans. How about posting a picture and let your followers come up with a funny caption.
TIP: Liking a comment can have a major impact on engagement.
Read comments! How much effort is there in liking a comment. Imagine what happens on the other end of that like: Someone chose to follow you…they put effort in thinking of something clever to say…and they see that you liked their comment. The feel noticed…they feel connection.
How difficult is it to do quick replies with @username?
What about posting: Ask me (us) a question! Then answer. Easy to do…take a little time…create connections.
How can I use Instagram to promote a show?
You have a show coming up and want to boost ticket sales. Maybe you don’t work with a publicist yet, or a marketing team…so what can you do on the cheap? Why not create a very simple contest.
“Help us promote our show in <city name here> to get free tickets! Get creative and promote the show. The most creative entry will win 2 tickets + a special meet and greet after the show. The rules: As long as it is safe, legal and ethical…there are no rules.”
Give the creative reigns to your fans and choose the one you like the best. Free publicity in exchange for 1 name (+1) on the guest list. If they went through all that effort…add the meet and greet…you probably have a true fan in the making.
That is just one idea. I will share more in little doses.
Although I dealt with Instagram, the same is true with Facebook, Twitter, and other Social Platforms. If you are short on time, you are better to post less, but engage more. The return on investment of your time will be much higher.
Gary Vaynerchuk in his book “Jab, Jab, Jab, Right Hook” teaches that you need you give (jab) several times before you do an ask (right hook). Gary says this in his book:
“Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.” Gary Vaynerchuk
With this in mind, use Social Media in a way to gives to your fans, that connects and engages them in conversations. Once you’ve turned a normal fan into a true fan, they will influence those around them to pay attention to you. Everyone wins.